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   Small Change
Reviewed by Sudhirendar Sharma
23 Jul 2010

Charity begins at home

At about the time when Indian government had shut door on some of the leading development donor agencies, philanthrocapitalists of all hues had mushroomed to fill the gap. Driven by corporate profits, such foundations promise to save the world by bringing the magic of the market to philanthropy. That business-is-best philosophy has been seductively presented to remove the messiness of social change. And no one seems to be complaining.

But Michael Edwards considers it an attractive proposition that is also a dangerous mirage. After all, if business wants to save the world, there are plenty of opportunities to do so at the heart of their operations: pay taxes; pay decent wages; don't produce goods that kill; and follow government regulations. Ironically, businesses evade $385 billion a year of corporate tax in developing countries, far more than what flows as foreign aid.

Small Change is a tiny volume filled with incredible insights on philanthropy, civil society and social change. A must read for all those engaged in the business of social change, the book argues that solutions to complex social and political problems have to be fought for and negotiated - not produced, packaged and sold. Unless a social space free of external influences is preserved, people cannot hold government and business accountable for their action.

The non-profit sector may be getting larger, but it is becoming weaker due to increasing corporatization of non-profit groups. By reducing non-profits to the role of service providers, businesses have not only avoided areas that are essentially unprofitable for them but have also distanced the non-profits from their prime role of addressing inequality and individual alienation, which has essentially been the creation of capitalism.

Having spent three decades in the nonprofit sector, Edward backs up his argument with some clear logic that holds one's attention with a lot of interesting stories. The metrics-driven methodologies of the business world have failed more than once. For instance, the Gates Foundation has admitted that its $258 million investment in AIDS control in India has achieved none of its goals and is too expensive to be handed over to the government.

However, the story doesn't end here. A World Health Organization official had complained in 2008 that it was no longer possible to find independent reviewers for research proposals because they were all on the payroll of the Gates Foundation. It is no accident but part of a deeper conspiracy. By violating regulations and evading taxes the capitalists amass wealth, a portion of which is directed for social causes that in turn helps appropriate policies. A win-win scenario!

Digging deeper into the world of corporate philanthropy, Edwards contests the dubious claims of the 'philanthrocapitalism' espoused by Michael Bishop, the so-called 'creative capitalism' offered by Bill Gates, the 'fortune at the bottom of the pyramid' of C K Prahalad as guises to legitimise window dressing by corporate social responsibility and social entrepreneurship that address symptoms rather than root causes.

If you wish to get insights on how businesses are corrupting governments and the civil society, Small Change could make a thoughtful beginning.

Small Change: Why Business Won't Save the World
by Michael Edwards, Tata McGraw Hill Edition, New Delhi, 125 pages, Rs 299.


 
 Other books reviewed by Dr Sudhirendar Sharma
Features > Book Shelf
 
River Dog
Posting Date: 05 Apr 2013

Provocations for Development
Posting Date: 05 Apr 2013

Water Drops
Posting Date: 05 Apr 2013

 
Coke Nation

The news that Indians consume far less aerated beverages each year than their neighbours in Pakistan and China could be interpreted differently. In comparison to per capita annual consumption of 39 and 21 bottles of aerated drinks in China and Pakistan respectively, average Indian drinks just about 14 bottles in a year. For Coca-Cola this means a serious job at hand for which the company has announced an advertisement budget of $5 billion. For the company, economic growth of a country and its peoples' thirst for aerated beverages is directly coorelated. 

Coca-Cola doesn't consider 'negative' publicity for cola behind poor consumption of the aerated beverage in India. As per its books, brand Coca-Cola has registered consecutive growth for past 27 quarters and has been a leader with a brand volume of 30 per cent. For Coca-Cola the target is to turn it into a 'Coke Nation', on the lines of Mexico where per capita annual consumption is 745 bottles..Whether Indian consumer exercises restraint in gulping the drink whose health consequences are all but known, the flipside to the story is that  the state governments are falling prey to Coca-Cola's investment plans?

Waste Appetite

The clock has turned full circle! After dumping industrial and toxic trash in the developing world all these years, Europe is now shopping for garbage to keep its cities, schools and homes heated. What better place than the developing world to shop for garbage! Reports indicate that northern Europe needs more than 700 million tons of trash to keep its waste-to-energy plants running. Most of its current demand is either domestically met or from garbage shipped from southern Europe.Yet, the demand is far more than what neighboring countries can spare after meeting their domestic needs. 

As more waste incinerators are being built in Sweden, Norway, Austria and Germany to meet the growing demand for heating public places, these countries are left with two options - either encourage households to produce more trash or else import garbage from across the world. For sure, it is easy to import than to produce! A company in England is already shipping some 1,000 tons of garbage to keep its systems running. Since incinerators have cornered environmental controversy in India and for rightful reasons, there exists an opportunity to explore feasibility of exporting as much as 109,589 tonnes of garbage that piles our streets on a daily basis. 

Lead View
To pee or not to pee
By Sudhirendar Sharma
21 Apr 2013

Sustained pollution of major rivers; continuous decline in groundwater reserves; priority allocation to non-consumptive sectors; and, growing disparity in water distribution only indicates that the worst is still to come!..
Book Shelf

Water Drops

Provocations for Development

River Dog

Psychology in the Bathroom
Commentators
Devinder Sharma
Carmen Miranda
Pandurang Hegde
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