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   Alien Technology
Reviewed by Sudhirendar Sharma
27 Mar 2011

Ignorance may not be bliss

At about the time when the Bhakra Dam was being built in the early 1960’s, a little known political movement was simultaneously gaining ground. Oblivious to the technology of generating power from flowing water, the proponents of the movement argued instead that power extracted from water will render the fluid sterile. Though the argument couldn’t stand the test of time, it did create some ripples in the corridors of power in Punjab.

The time may have changed but our ignorance of technology persists, in fact it has grown with each new gadget hitting the stores. The mobile phones and iPods bear testimony to the growing ignorance; only miniscule users are conversant with the myriad applications these gadgets come loaded with. While access to technology in itself is empowering, alienation from the same may have serious consequences especially when a tool is supposed to offer life saving results.

Alien Technology explores the intriguing levels of technology alienation, which is leading to the creation of a new kind of class system based on technology literacy. The pace with which corporations are rolling out new gadgets, a sense of inadequacy grips those who lack the ability to get a better sense of the technology. A vast majority may survive technological alienation and it indeed does but at the cost of being socially tagged as ‘less intelligent’.

Has technological sophistication made humans lesser intelligent? It indeed has, as child-like instinct of playing with new equipments using simply a screw driver is no longer possible. No wonder, our incessant obsession of technology has grown alongside our persistent ignorance of it. Using real-life examples, author Ananda Mitra engages the readers on a subject that has yet to catch the imagination of a vast majority, for whom ignorance is bliss.

Written in lucid language, Alien Technology is a timely introduction to a subject that has far reaching social and psychological implications. Ignorance and alienation can work against the masses in a variety of ways. Aren’t there computer users who still use predictable passwords, readily download any application or share details online, holding themselves vulnerable to computer hackers?

Alien Technology
by Anand Mitra
Sage, New Delhi
224 pages, Rs 295


 
 Other books reviewed by Dr Sudhirendar Sharma
Features > Book Shelf
 
River Dog
Posting Date: 05 Apr 2013

Provocations for Development
Posting Date: 05 Apr 2013

Water Drops
Posting Date: 05 Apr 2013

 
Coke Nation

The news that Indians consume far less aerated beverages each year than their neighbours in Pakistan and China could be interpreted differently. In comparison to per capita annual consumption of 39 and 21 bottles of aerated drinks in China and Pakistan respectively, average Indian drinks just about 14 bottles in a year. For Coca-Cola this means a serious job at hand for which the company has announced an advertisement budget of $5 billion. For the company, economic growth of a country and its peoples' thirst for aerated beverages is directly coorelated. 

Coca-Cola doesn't consider 'negative' publicity for cola behind poor consumption of the aerated beverage in India. As per its books, brand Coca-Cola has registered consecutive growth for past 27 quarters and has been a leader with a brand volume of 30 per cent. For Coca-Cola the target is to turn it into a 'Coke Nation', on the lines of Mexico where per capita annual consumption is 745 bottles..Whether Indian consumer exercises restraint in gulping the drink whose health consequences are all but known, the flipside to the story is that  the state governments are falling prey to Coca-Cola's investment plans?

Waste Appetite

The clock has turned full circle! After dumping industrial and toxic trash in the developing world all these years, Europe is now shopping for garbage to keep its cities, schools and homes heated. What better place than the developing world to shop for garbage! Reports indicate that northern Europe needs more than 700 million tons of trash to keep its waste-to-energy plants running. Most of its current demand is either domestically met or from garbage shipped from southern Europe.Yet, the demand is far more than what neighboring countries can spare after meeting their domestic needs. 

As more waste incinerators are being built in Sweden, Norway, Austria and Germany to meet the growing demand for heating public places, these countries are left with two options - either encourage households to produce more trash or else import garbage from across the world. For sure, it is easy to import than to produce! A company in England is already shipping some 1,000 tons of garbage to keep its systems running. Since incinerators have cornered environmental controversy in India and for rightful reasons, there exists an opportunity to explore feasibility of exporting as much as 109,589 tonnes of garbage that piles our streets on a daily basis. 

Lead View
To pee or not to pee
By Sudhirendar Sharma
21 Apr 2013

Sustained pollution of major rivers; continuous decline in groundwater reserves; priority allocation to non-consumptive sectors; and, growing disparity in water distribution only indicates that the worst is still to come!..
Book Shelf

Water Drops

Provocations for Development

River Dog

Psychology in the Bathroom
Commentators
Devinder Sharma
Carmen Miranda
Pandurang Hegde
Sudhirendar Sharma
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