D-Sector for Development Community

   Wednesday, May 22, 2013
Agriculture - Duties and Rights - Education - Environment - Food - Global - Governance - Health - Indian Economy - Indian Society - Physical Development - Social Welfare - Water and Sanitation
  Features|Book Shelf

Back

   The New Economics
Reviewed by Sudhirendar Sharma
15 Feb 2010

Economics as if people matter

New Economics makes fascinating reading. It is must read book for anyone dismayed by the way market economics has driven us to the wall. Authors David Boyle and Andrew Simms begin by arguing that the financial markets are the epicentre of a massive system, the main purpose of which is to make its key players unimaginably rich. Further, it forgives the powerful their mistakes, and cushions them against hard times, but exhausts the rest of us and punishes and corrodes the lives of the poorer two thirds of the world.

It compares sheer diversity of the immediate crises - in credit, climate and energy - to ecological, human and spiritual crises. According to the authors, these are not usually understood as economic problems, but that is exactly what they are: a byproduct of faulty measurement and misleading values pedaled by ill-directed economic system. New economics is an approach that 'values real, rather than illusory wealth, and puts people and planet first.' It puts individuals, equality and opportunity ahead of economic activity and growth.

The book considers economics as a problem and begins each of the ten chapters with an intriguing question and dissects it to the last, which invariably boils down to the fact that economics is breaking society to maximise profit. It is evident all across - urbanization is growing, roads are choked, small shops are closing, people are stressed, marriages are failing and poverty is on the rise. The planet can't take it; the human psyche can't take it; but economics seems to insist that we do it anyway. We all know that life is about more than wealth, but our economy doesn't seem to recognize it.

David Boyle and Andrew Simms have based the chapters of book on most unassuming questions like 'Why did China pay for the Iraq war?' and 'Why do fewer people vote when there is a Wal-Mart nearby?' That new money is created through debt mechanisms and big business leads to erosion of community makes for compelling response to the leading questions. Interestingly, each chapter connects the reader to 'other books of the genre', not as reference but as additional reading material that makes New Economics an amazingly rich experience.

The book list 20 steps to build a better economy and showcases Great Barrington in western Massachusetts, a small American town, which has bucked the trend. It has a high street full of locally owned shops and a thriving network of local banks. It has access to a range of local food, which is fresh and healthy. Great Barrington has its own currency, Berkshares, nearly $2 million of which has been issued in and around the town to keep the wheels of the local economy turning, and to maximize the way that it engages local people, food and resources where possible.

David Boyle and Andrew Simms list plenty of tried and tested new economics solutions, each worthy of emulation. The financial crises may not have toppled the ivory tower of old economics, but it certainly has given a jolt to its foundation that only New Economics can strengthen. Without doubt, it is an immensely readable book that has a visionary appeal.

New Economics by David Boyle and Andrew Simms, Earthscan, UK, 192 pages, $16.99


 
 Other books reviewed by Dr Sudhirendar Sharma
Features > Book Shelf
 
River Dog
Posting Date: 05 Apr 2013

Provocations for Development
Posting Date: 05 Apr 2013

Water Drops
Posting Date: 05 Apr 2013

 
Coke Nation

The news that Indians consume far less aerated beverages each year than their neighbours in Pakistan and China could be interpreted differently. In comparison to per capita annual consumption of 39 and 21 bottles of aerated drinks in China and Pakistan respectively, average Indian drinks just about 14 bottles in a year. For Coca-Cola this means a serious job at hand for which the company has announced an advertisement budget of $5 billion. For the company, economic growth of a country and its peoples' thirst for aerated beverages is directly coorelated. 

Coca-Cola doesn't consider 'negative' publicity for cola behind poor consumption of the aerated beverage in India. As per its books, brand Coca-Cola has registered consecutive growth for past 27 quarters and has been a leader with a brand volume of 30 per cent. For Coca-Cola the target is to turn it into a 'Coke Nation', on the lines of Mexico where per capita annual consumption is 745 bottles..Whether Indian consumer exercises restraint in gulping the drink whose health consequences are all but known, the flipside to the story is that  the state governments are falling prey to Coca-Cola's investment plans?

Waste Appetite

The clock has turned full circle! After dumping industrial and toxic trash in the developing world all these years, Europe is now shopping for garbage to keep its cities, schools and homes heated. What better place than the developing world to shop for garbage! Reports indicate that northern Europe needs more than 700 million tons of trash to keep its waste-to-energy plants running. Most of its current demand is either domestically met or from garbage shipped from southern Europe.Yet, the demand is far more than what neighboring countries can spare after meeting their domestic needs. 

As more waste incinerators are being built in Sweden, Norway, Austria and Germany to meet the growing demand for heating public places, these countries are left with two options - either encourage households to produce more trash or else import garbage from across the world. For sure, it is easy to import than to produce! A company in England is already shipping some 1,000 tons of garbage to keep its systems running. Since incinerators have cornered environmental controversy in India and for rightful reasons, there exists an opportunity to explore feasibility of exporting as much as 109,589 tonnes of garbage that piles our streets on a daily basis. 

Lead View
To pee or not to pee
By Sudhirendar Sharma
21 Apr 2013

Sustained pollution of major rivers; continuous decline in groundwater reserves; priority allocation to non-consumptive sectors; and, growing disparity in water distribution only indicates that the worst is still to come!..
Book Shelf

Water Drops

Provocations for Development

River Dog

Psychology in the Bathroom
Commentators
Devinder Sharma
Carmen Miranda
Pandurang Hegde
Sudhirendar Sharma
Member Login
- New Member
- Forgot Password

Business Plan,Business Ideas,Advanced Energy,High Technology,Healthy Diets,Healthy Foods,Games Guides,Games Cheats,Export Business,US exports,Study Skills,Study Tips,Health Tips,Health Guides,Jewelry Stores,Jewellery UK Online