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India ranks low on gender gap report


According to the Global Gender Gap report issued by World Economic Forum, India is ranked 112 out of total 134 countries. Iceland topped the Global Gender Gap rankings showing greatest equality between men and women, followed by Norway, Finland, Sweden, and New Zealand respectively. Yemen was last in the list at 134.

The Global Gender Gap Report assesses 134 countries on how well they divide resources and opportunities amongst male and female populations. Gap is measured in the areas of economic participation and opportunity, educational attainment, political empowerment, and health and survival.

The lower literacy rate of females (54%) in India is a prime reason of the gender gap. Though India’s higher education system is third largest in the world, after China and the U.S.A, still the country manages a literacy rate of just 65% and females stand far behind.

The report alarms India to take urgent steps to make women as equal partners in the society and eliminate gender inequality. Lesser gender gaps would also bring in an environment for the country to grow and prosper.

However, it remains a fact that Indian women employed as vendors, domestic helps, artisans etc, forming a part of the working force, are rarely taken into count as independent working women. A large part of women population is engaged in farming and animal husbandry or are employed in small scale businesses and provides substantial financial support to the family which generally is ignored by such studies. More so, if the massive contribution of homemakers (also called housewives) in social welfare and domestic economy is taken into account, India would be scoring much higher than its present ranking. 

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The news that Indians consume far less aerated beverages each year than their neighbours in Pakistan and China could be interpreted differently. In comparison to per capita annual consumption of 39 and 21 bottles of aerated drinks in China and Pakistan respectively, average Indian drinks just about 14 bottles in a year. For Coca-Cola this means a serious job at hand for which the company has announced an advertisement budget of $5 billion. For the company, economic growth of a country and its peoples' thirst for aerated beverages is directly coorelated. 

Coca-Cola doesn't consider 'negative' publicity for cola behind poor consumption of the aerated beverage in India. As per its books, brand Coca-Cola has registered consecutive growth for past 27 quarters and has been a leader with a brand volume of 30 per cent. For Coca-Cola the target is to turn it into a 'Coke Nation', on the lines of Mexico where per capita annual consumption is 745 bottles..Whether Indian consumer exercises restraint in gulping the drink whose health consequences are all but known, the flipside to the story is that  the state governments are falling prey to Coca-Cola's investment plans?

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As more waste incinerators are being built in Sweden, Norway, Austria and Germany to meet the growing demand for heating public places, these countries are left with two options - either encourage households to produce more trash or else import garbage from across the world. For sure, it is easy to import than to produce! A company in England is already shipping some 1,000 tons of garbage to keep its systems running. Since incinerators have cornered environmental controversy in India and for rightful reasons, there exists an opportunity to explore feasibility of exporting as much as 109,589 tonnes of garbage that piles our streets on a daily basis. 

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