With rising global competition, identifying the target consumer has become critical for success in business. Tools developed by information technology play crucial role in this goal. While unsuspecting internet users leave their footprints on the cyberspace, those tracking them carefully compile their detailed profiles including their interests, capabilities and vulnerabilities. Social networking sites and mobile applications help in this task.
This large ocean of personal data is also sought by intelligence agencies of powerful nations. Their joint interest, pursued by development agencies, is behind projects like UID. But if UID is mandatory for ration and education, will people worry for privacy over poverty?