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   Monday, May 20, 2013
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Number Game
By D-Sector Team


Even after six decades of fighting poverty, debate on settling 'poverty line' on the development drawing board is far from over. If consistent inflation and continuing devaluation (rupee) are anything to go by, determining actual number of the poor earning more or less than Rs 28 per day shall remain a nightmare. Even as data on the poor remains convoluted, the idea of fighting poverty hinges around political expediency for electoral gains. More by design than default, it is a number game that politicians and planners will love to sustain. The National Rural Employment Guarantee Scheme holds testimony to this game.

With poverty not being a static social identity, economic pundits are now segregating 'poverty' into distinguishable classes, something that was smartly done to draw classes within the 'middle class' viz., lower middle, middle middle and upper middle. Relative. moderate and extreme are the likely poverty classes the poor will be segmented into. While relative poverty may remain an enigma, moderate poverty is unlikely to be as alarming. However, it is the extreme poverty that will keep nations and aid agencies gainfully employed for rest of the millennia without getting anywhere close to eliminating it. Not without reason did Jesus proclaim: 'the poor, you have always with you'!



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Coke Nation

The news that Indians consume far less aerated beverages each year than their neighbours in Pakistan and China could be interpreted differently. In comparison to per capita annual consumption of 39 and 21 bottles of aerated drinks in China and Pakistan respectively, average Indian drinks just about 14 bottles in a year. For Coca-Cola this means a serious job at hand for which the company has announced an advertisement budget of $5 billion. For the company, economic growth of a country and its peoples' thirst for aerated beverages is directly coorelated. 

Coca-Cola doesn't consider 'negative' publicity for cola behind poor consumption of the aerated beverage in India. As per its books, brand Coca-Cola has registered consecutive growth for past 27 quarters and has been a leader with a brand volume of 30 per cent. For Coca-Cola the target is to turn it into a 'Coke Nation', on the lines of Mexico where per capita annual consumption is 745 bottles..Whether Indian consumer exercises restraint in gulping the drink whose health consequences are all but known, the flipside to the story is that  the state governments are falling prey to Coca-Cola's investment plans?

Waste Appetite

The clock has turned full circle! After dumping industrial and toxic trash in the developing world all these years, Europe is now shopping for garbage to keep its cities, schools and homes heated. What better place than the developing world to shop for garbage! Reports indicate that northern Europe needs more than 700 million tons of trash to keep its waste-to-energy plants running. Most of its current demand is either domestically met or from garbage shipped from southern Europe.Yet, the demand is far more than what neighboring countries can spare after meeting their domestic needs. 

As more waste incinerators are being built in Sweden, Norway, Austria and Germany to meet the growing demand for heating public places, these countries are left with two options - either encourage households to produce more trash or else import garbage from across the world. For sure, it is easy to import than to produce! A company in England is already shipping some 1,000 tons of garbage to keep its systems running. Since incinerators have cornered environmental controversy in India and for rightful reasons, there exists an opportunity to explore feasibility of exporting as much as 109,589 tonnes of garbage that piles our streets on a daily basis. 

Lead View
To pee or not to pee
By Sudhirendar Sharma
21 Apr 2013

Sustained pollution of major rivers; continuous decline in groundwater reserves; priority allocation to non-consumptive sectors; and, growing disparity in water distribution only indicates that the worst is still to come!..
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