Today we see more commitment to protect nature, but the understanding of the real and long term risks to environment is still poor. Many 'celebrity activists' get hyper on issues with little or temporary impact like use of fire-crackers on Diwali but feign ignorance of dangers of deforestation for 'development' projects or widespread mining in green areas. There is no dearth of 'green campaigners' who cry hoarse over occasional offering of flowers and ash to holy rivers, but never utter a word against tonnes of hazardous industrial waste released daily into water bodies and air. Such selective approach will not help environment, on the contrary it will create doubts in the minds of people about the real intentions of the activists.